THE BLOG POST /$200

Blogs spike and maintain reader interest, remaining a leading engagement strategy. While it’s widely believed that blogs dramatically enhance Google Ranking, one blog post, however rich in SEO, will not drive every person your way.

One carefully curated webpage does not, after all, guarantee a Number 1 Google Rank. But! A blog article can appear as a top search result for low competition, or low volume, searches.

Blogs also drive traffic through backlinks, or links to your site from (reputable) websites. And, engaging consumers, through highly readable content, provide a port-of-call for email collection.

Rankings, rankings, rankings. Over it already? Let’s face it, despite your best efforts, websites with infinite backlinks and large commercial volume may always win out on that number one rank.

That’s why I believe blogs should focus on niche, conversion-friendly keywords as much as on authentic engagement.

Here’s where I come in- researching strategic SEO optimised blog articles, which your audience will actually enjoy reading.

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It’s essential to reference blogs, or acknowledge original source material, in keeping with The Copyright Act 1968. (Referencing though, is not needed for general/ assumed knowledge, just the technicalities).

Blog Etiquette Tip No. 1: It’s good practice to reference sourced online info through in-text references. Here, referenced information is hyperlinked, either in part, or as a whole, to a corresponding external site.

I provide a full Harvard List of references for you to do with as you will. Should you want to:

1. Check that you're content with my reference material and/or

2. Use the list as a benchmark for content to link at the web-building stage.

EMAIL MARKETING /$200

note the Health and Beauty sector sees the lowest email conversion rates

Punchy emails for a sales boost. Email strategy, read: email sequences, build narratives to wholly engage your audience.

But the principal trouble of emails are the prohibitive spam filter and open rates.

That’s why I don’t mess around with fluffy cloud subject lines, instead penning sharp and insightful headings which avoid spam triggers.

To this end, I focus on high-conversion sequences which introduce sales benefits and clarify products to new and loyal customers.

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A Brief Background: Effective email sequences, as proven sales campaigns, are usually automated and run through email marketing software, popularly: Mailchimp. They target an existing subscriber list with curated promotions.

Strategic email sequences are commonly styled as:

THE WELCOME SEQUENCE

A warm introduction to a recent purchase as well as to additional products on offer that may also peak curiosity.

THE UPSELL SEQUENCE

A sales narrative which actually adds meaning, nailing consumer interest, while gently (and effectively) persuading them to buy something new.

Other high-converting emails, such as good-old Abandoned Cart and Reminder emails may also be incorporated into a sequence. Why? More emails, statistically, more chance of conversion.

THE EMAIL NEWSLETTER/ $50

Keeping your loyalists up-to-speed with targeted bulletins and enticing, of-the-moment articles. An opt-in, straight-to-inbox strategy.

THE LANDING PAGE/ $150

The stand-alone web page, which drives readers to complete a desired action, usually a sale/ email sign-up. A more complex product requires a more fleshed out landing page to answer niggling and purposeful consumer questions.

To sum up: the highest converting online marketing.

THE STANDARD WEB PAGE/ $100

THE PRODUCT DESCRIPTION /$50

An efficient service to boost buys. Includes, in bold and unique tone, a bulleted/ scannable spec list, and a clear and intriguing CTA.

THE INSTAGRAM CAPTION /$20

Keep your head in the game with social media marketing. Compelling IG, or even FB, captions complete with extra depth.

** Does my social media work include paid ads?

No— paid ads necessitate nuanced knowledge to generate success. For example, Facebook Ads Manager variables require expert knowledge to navigate.

I focus on organic (unpaid) reach through enlightened copy. ;)

My Services