ELEMENTAL COPY
Wellness writing hides behind a wall of jargon and impenetrable hyperbole.
But not in my realm- where holistic writing returns to its truest intent- authenticity and clarity.
And coming full circle, my unique style ensures your business copy is neither inaccessible nor gimmicky.
Holistic businesses. That endless page on self-love. InstaReels of vocal van life, piercing purples and celebrity charity.
But the seasoned consumer searches for FAQs. Transparency.
Everyone’s sick of scrolling through new age buzzwords which, without clear definition, blur into one.
In short, love language leads your buyer only so far down the rabbit hole until they suspect a scam.
To truly empower, we need to refresh muddy waters.
No more glossing info over with unsubstantiated hope- that’s the domain of fortune tellers with 100% accuracy.
Like any curious cat, your consumer seeks hard truths: how does this work? How will it help me? What are its limitations? And yet, clarity is lacking in the world of Goop and $3000 life coaches.
I write persuasive copy, which addresses the benefits of spiritual tools (charity inclusive!) and, by identifying key consumer concerns, provides the consumer with what they ultimately seek, authenticity.
Bonus: all copy is laced with tantalising edge.
But who the hell am I to propose a realistic spiritual experience anyway?
ABOUT ME
Big Three.
Ascendent: Scorpio. Stereotypical of the sign, I’m driven to uncover truths.
Sun: Sagittarius. FuN! But don't forget the capacity to learn! So much evidence-based information discussing both the benefits and limitations of spiritual practices. And still, spiritual businesses tend to push agendas which flagrantly disregard truth. I simply do my research.
Moon: With my Pisces moon, I aim to support and uplift through meaningful engagement.
Raised in spiritualist churches, I regularly sat in circle, absorbing the spiritual realm and leaning into my intuition. Present-day: as a nurse, I'm always evaluating data to provide accurate medical knowledge.
But I also follow intuitive nudges and believe in the other side.
My overall path: balanced spiritual views, which hold the door open to new possibilities, without proclaiming Nirvana.
On that note of balance: enough about my personals. What can I offer you?